SEO 101 Back to Top
10 blue links: The format search engines used to display search results; ten organic results all appearing in the same format. See blue links.
Web crawler: The process by which search engines discover your web pages.
De-indexed: Refers to a page or group of pages being removed from Google’s index. See Web indexing for more.
Featured snippets: Organic answer boxes that appear at the top of SERPs for certain queries.
Google My Business listing: A free listing available to local businesses. See Google Maps
Image carousels: Image results in some SERPs that are scrollable from left to right.
Indexing: The storing and organizing of content found during crawling. See Web indexing for more.
Intent: In the context of SEO, intent refers to what users really want from the words they typed into the search bar.
KPI: A “key performance indicator” is a measurable value that indicates how well an activity is achieving a goal. See Performance indicator for more.
Local pack: A pack of typically three local business listings that appear for local-intent searches such as “oil change near me.”
Organic: Earned placement in search results, as opposed to paid advertisements. See Organic search results for more.
People Also Ask boxes: A box in some SERPs featuring a list of questions related to the query and their answers. See Search engine results page for more.
Query: Words typed into the search bar.
Web Ranking: Ordering search results by relevance to the query.
Search engine: An information retrieval program that searches for items in a database that match the request input by the user. Examples: Google, Bing, and Yahoo.
SERP features: Results displayed in a non-standard format. See Search engine results page for more.
SERP: Stands for “search engine results page” — the page you see after conducting a search. See Search engine results page for more.
Web Traffic: Visits to a website.
